Borge
1872Roald Amundsen is born
A curious boy looks toward distant horizons. The story begins with the courage to ask questions no one else can answer.
Amundsen
Same curiosity. New horizons.
The story continues down the path
Gjøa
1903-1906The Northwest Passage
With Gjøa, Amundsen becomes the first person to sail through the Northwest Passage. Collaboration, knowledge, and patience show the way.
South Pole
1911First to the South Pole
On 14 December 1911, Amundsen and his crew reach the pole. One step becomes world history.
Arctic
1926The airship Norge
Norge flies across the Arctic Ocean and opens a new chapter for exploration. The horizon moves again.
New generations
TodayThe name lives on
The same curiosity drives family life, outdoor life, culture, knowledge, business, and belief in a better tomorrow.
The past points the way
The future is ours
Amundsen recommends
The name carries on
Film and trailer
AMUNDSEN, the film
Watch the trailer, find where the film is streaming now, or open available Amundsen content on NRK TV.
Clothing and outdoor lifeAmundsen SportsNorwegian mountain style, natural materials, and outdoor life carrying the name into the world.HistoryRoald Amundsen's homeUranienborg preserves the rooms, objects, and stories Roald left behind.Polar historyThe Fram MuseumFram, Gjøa, and the expeditions that made the name known far beyond Norway.For adultsAmundsen BreweryAn Oslo brewery carrying the name forward through craft and quality.For adultsAmundsen VodkaAn international vodka brand inspired by the South Pole expedition.